About The Marketing Mavens

Shelly Lazarus, chairman and CEO of Ogilvy Worldwide, describes The Marketing Mavens as: "This is big picture marketing about companies whose entire orientation is 'to the market.'" Based on in-depth interviews with CEOs and top marketing leaders at the best marketing companies worldwide, the author distills a new system of five-linked imperatives that drive marketing and company success.

Published by Crown Business, The Marketing Mavens is available at bookstores and at online booksellers like Amazon.com and barnesandnoble.com.

For a video of Professor Capon discussing The Marketing Mavens, click here.