About Capon's Marketing Framework
To: Faculty and Students
From: Professor Capon, Columbia Business School, New York, NY
- For most marketing faculty, textbooks fill an important role in designing your courses.
- For students, a good marketing textbook plays a valuable role in the learning process
- Virtually all serious marketing textbooks are priced well in excess of $100. Some are even priced at over $150.
- Second-hand textbooks are sometimes a student option, but are rapidly outdated and carry a fairly high price.
The price of Capon's Marketing Framework is $46.70 for the printed book, $36.70 for a PDF download, and on a Pay-What-You-Think-It's-Worth basis for electronic access.
Also available for students are Capon's Marketing Framework: Student Study Guide and chapter-by-chapter electronic (downloadable) Flash Cards. The Price for the Student Study Guide is $29.70 for the printed version and $24.70 for the PDF download. The price of the Flash Cards is $14.70
Students may also purchase Capon's Marketing Framework, Capon's Marketing Framework: Student Study Guide, and Flash Cards, printed and PDF downloads, in various attrractively priced bundles.
The Virgin Marketer is a marketing planning workbook that faculty often use along with Capon's Marketing Framework. The price is $29.70 for the printed book and $24.70 for a PDF download.
These books offer considerable value for both faculty and students. You can examine and purchase them on this website. Please explore and enjoy.
To: Marketing Professionals
From: Professor Capon, Columbia Business School, New York, NY
- The author of Capon's Marketing Framework has spent much of his career working with corporations large and small around the world.
- The learning embodied in Capon's Marketing Framework will help improve your marketing and how you run your business.
- The Virgin Marketer will help you improve the quality of your marketing plans.
- Not convinced about the author; check out the Wall Street Journal review of Professor Capon's trade book, The Marketing Mavens, below.
