Managing Global Accounts

Managing Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically.
 

Other products that may interest you:

Capon's Marketing Framework

Marketing For China’s Managers: Current and Future -- Capon and Burgers

Managing Marketing in the 21st Century

The Virgin Marketer